PGD Strategy

Specialist Corporate Finance and Strategy Consultants

“PGD Strategy provided excellent value for money in helping us promote and negotiate the sale of our business.”

Nigel Hucknall, formerly CEO & principal shareholder, Brooks Braithwaite (Sussex) Ltd

“PGD Strategy possesses deep knowledge of the insurance industry and of the key drivers that are essential for successful deal-making.”

James Gerry, Chairman, GB Underwriting and Chairman, MX Underwriting

“PGD Strategy originated and helped us complete our first strategic acquisition for Thistle, our insurance distribution platform.”

Dominic Burke, Former CEO, Jardine Lloyd Thomson Group plc and Former Vice-Chairman, Marsh & Mclennan Cos Inc., now Independent Director, St. James's Place plc.

“Peter Droussiotis understands 'people’, he quickly identifies their needs and brings benefit to all, that's Peter.”

Robby Sukhdeo BEM, Founder and Owner, Pavilion Sports and Cafe

“PGD Strategy was instrumental in bringing out a shared vision which helped us to progress the development of our group.”

Richard Tee, CEO, Avantis Group

“PGD Strategy has a wealth of knowledge and a huge diversity of connections in the Lloyd’s and international insurance markets.”

Marc van der Veer, CEO European Ventures, Nexus Group

“Peter Droussiotis’s analytical and disciplined approach to corporate finance has been a hallmark of PGD Strategy’s success.”

Mark Hvidsten, Vice-Chairman, Willis Re Inc.

“PGD Strategy’s strategic insights and extensive networks enabled us to develop new partnerships and distribution capabilities.”

Rob Isaacs, CEO, Union Income Benefit Holdings Ltd

“PGD Strategy’s excellent strategic advice and transaction execution capabilities are equalled by the integrity of its team.”

Nick Heys, CEO, Artex Risk Solutions (International)

“Peter Droussiotis is an accomplished and results-oriented M & A advisor and transactional project manager.”

Bronek Masojada, Chair, SiriusPoint and former CEO, Hiscox

PGD Strategy Team

PGD Strategy directors possess an outstanding skills set and a wealth of experience and have an in-depth knowledge of the financial services, insurance and reinsurance sectors in which we specialise.


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Who we are

Kevin Willis Senior Associate

kevin willis - senior associate

Kevin Wills focuses on business development in the insurance sector.

Kevin is a Fellow of the Association of Chartered Certified Accountants (FCCA), having qualified in 1978, and holds a post graduate diploma in Business Management from Durham University.

He was Group Financial Controller of the international insurance broker Minet Holdings Group PLC (now part of Aon), and Finance Director of Business Development Consultants International Ltd., an executive search company, until 1993. In that year he joined Standard & Poor’s Credit Rating Agency (now S&P Global Ratings) in London as part of the rapidly growing Insurance Ratings team.

In his role at Standard and Poor's Kevin developed the criteria and process for analysing the performance and continuity of insurance syndicates trading in the Lloyd’s of London insurance market, which eventually led to the market itself being credit rated for the first time. He also developed criteria for the rating assessment of trade credit insurers, and the Islamic insurance (Takaful) business sector. A key component of this role was the ability to understand and challenge senior management of rated companies in their ability to drive a company forward, and to sustain that working relationship. Communication of Standard & Poor’s criteria and rating methodologies became increasingly important and he developed a key training discipline within Standard & Poor’s to explain, and particularly discuss, these aspects of Standard & Poor’s activities both with insurance companies and the wider market. These courses were run initially in London, and then expanded to Europe and to the Middle East and African regions.

In April 2010 Kevin moved to Standard & Poor’s Dubai, based in the Dubai International Financial Centre, where he established a resident insurance analytical team to cover the Middle East and African insurance markets. In this role he gave presentations at conferences and wrote many articles explaining how these markets work, the importance of and the facts driving credit strengths and weakness of insurers. In May 2016 Kevin resigned from Standard & Poor’s and returned home to the UK.



PGD Strategy is an independent corporate finance advisory and strategy consulting firm based in London, England.

PGD Strategy is authorised and regulated in the United Kingdom by the Financial Conduct Authority.


PGD Strategy Limited
124 City Road
London, EC1V 2NX
United Kingdom
T:  + 44 (0) 20 8826 0295
Contact: Peter Droussiotis
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